HubSpot: How to Create an Instagram Business Account
Instagram is an undeniably powerful tool for businesses.
In fact, 63% of respondents say Instagram helps them build meaningful connections with brands, and around 80% say Instagram helps them research a product and ultimately decide whether or not to make a purchase.
All this to say: if you’re not using Instagram to reach new audiences, build brand awareness, and ultimately increase sales, you could be missing out.
In this article, we will see how to create an Instagram business account and the benefits of having one. Plus, how to switch between a business account and a personal account.
How to Create an Instagram Business Account
Download the Instagram app.
Switch from a personal account to a business account.
Complete and personalize your profile.
Link your business Facebook page.
Start following people.
Develop a strategy.
1. Download the Instagram app.
To get started, you’ll need to download the Instagram app on your phone or head over to the Instagram site.
If you don’t have an Instagram account yet, you can either download the app and click “Create a new account” or open the desktop version (www.Instagram.com) and follow the same steps:
Next, you’ll fill out the form with your email address (be sure to choose a work email address), your company name, username, and password.
You can also register with Facebook. If you already have a business Facebook account, this might be a good option.
It’s important to note that your username should most likely be your company name, and your password should follow all the recommended guidelines (include a number, special characters, etc.).
3. Switch from a personal account to a business account.
Now that you’ve set up a profile, it’s time to turn it into a business account.
To do this, go to your profile and click on the three lines at the top right:
Then click “Settings” in the navigation menu that appears:
Now click on “Account” from the Settings page:
Finally, click “Switch to professional account“:
When you get to this point, you will see another option to switch to a “Creator“. Creator Accounts are intended for use by influencers, public figures, or content creators.
If you’re a business that sells a product or service, a business account is the right option.
4. Complete and personalize your profile.
At this point, you’re all set up with a business account, but you’re not done yet.
Before you can start promoting your social networks, you must complete your profile:
To do this, choose a profile picture. Your profile picture will usually be a variation of your logo so your audience can easily recognize it.
Next, you will need to write your biography and fill in your business information. This will include your website, store hours and contact details. This is information prospects will be looking for, so make sure it’s clearly – and correctly – displayed on your profile.
5. Publish content.
Before you can promote your account, it is important to post some images first. Perhaps you can write an introduction or a welcome message.
When you start interacting with people and following people, they will probably visit your account. You want there to be something to see that explains who you are as a business.
6. Link your business Facebook page.
If you didn’t choose to sign up with your business Facebook account, it’s time to link your account here.
This is an important step because you need to have a Facebook business page to use some of Instagram’s business tools.
To link your account, click on the three lines in the upper right corner (as you did for the first step). Then click “Settings” and “Business.”
Now you can click “Connect a Facebook Page“:
Important to note – You will need to be logged in to Facebook to do this.
7. Start following people.
Your profile is basically ready to go. To get started on Instagram, invite your Facebook followers to follow you on Instagram.
You should also start following people to start the process. However, make sure you are strategic. Track pages that make sense for your brand such as:
8. Develop a strategy.
Creating your Instagram business account is just the beginning. Once you’re ready with your page, it’s time to learn how to use Instagram for marketing.
You’ll want to think about the hashtags you’ll use, the accounts you’ll target, and the people you’ll engage with.
To get started, you can learn how to use Instagram for marketing with HubSpot Academy’s Instagram marketing course.
Now, what if you have a creator account and want to upgrade to a pro account? Or what if you have a business account that you want to turn into a personal account? Or maybe you have a personal account that you want to turn into a business?
To do that, follow the following steps.
How to switch to and from your business account on Instagram
Go to your profile.
Tap the Settings cog.
Click on Account and switch to a business profile.
1. Go to your profile.
The first step to switching accounts is to go to your profile.
2. Tap the Settings cog.
Next, click on the three lines in the upper right corner.
Then click “Settings“:
3. Click Account and switch to a professional profile.
Now click on “Account” then “Switch to business profile.”
Similarly, if you are a business page and want to switch to a personal account, this button will change to “Switch to personal account.”
It doesn’t matter what account you have or what you want to change it to, this is the process to follow.
Interestingly, you can also do this by simply clicking on your profile and then clicking “Edit profile.”
Now at this point you might be wondering, “Why do I need a business account?” Let’s go over some of the main benefits of having a business account on Instagram.
Benefits of an Instagram business account
Automatic scheduling posts
Access to analytics
Ability to manage ads
1. Action Buttons
With an Instagram business account, you can add action buttons to your profile, such as “Make an appointment”, “Make a reservation” or “Get tickets” according to your needs.
In fact, many scheduling software integrate with Instagram, so you can link your Instagram business account to your scheduling software.
Moreover, you can add CTAs on your profile, including “Call” or “Email”, so that it is easier for your audience to contact you.
2. Auto Schedule Posts
A major benefit of having a business account is the ability to schedule posts in advance. This is useful because you can implement and execute your strategy without having to spend every day on the app.
3. Access to analytics
With a business profile, you will have access to information about your subscribers. You can see a demographic breakdown and how your audience interacts with your posts.
4. Ability to manage ads
This is one of the best features of Instagram business accounts.
You will be able to promote posts and easily select your audience, set a budget and start advertising.
You can even work with influencers by directly promoting their branded content (if you’re tagged as a business partner).
To go deeper, your Facebook account will need to be linked so you can use the Facebook Ads Manager.
Set up your Instagram business account today
Getting started with Instagram marketing can be hugely beneficial to your business, and thankfully, it’s a simple process. Watch your social presence grow over time with tracked metrics and expand your reach with your Instagram business account.
Editor’s note: This article was originally published in April 2021 and has been updated for completeness.
Originally posted Feb 9, 2022 7:00:00 AM, updated Feb 09, 2022
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