Does your Instagram profile have to be a personal or a business account?
There has been a lot of opinion and discussion about whether brands and influencers fare better with personal Instagram accounts compared to business accounts. While there are certainly pros and cons for everyone, it seems like the answer isn’t a one-size-fits-all solution. So what is right for you? Here are some questions to help you decide:
Do you have more than 10,000 subscribers?
Whether you’re an influencer or have a small or large business, the number of followers you have is something to consider when deciding between a personal or a business account. Business profiles with more than 10,000 followers have the option to include a âswipe upâ link in Instagram Stories. This feature has a lot of benefits, like driving traffic to your homepage, including an affiliate link to earn a commission, or directing your audience to any direct call to action you would like them to launch.
For example, Southwest Airlines recently explained how Hurricane Florence could impact some airports. Southwest has included a swipe link to its travel advice home page for more information for those likely to be affected. Likewise, Nordstrom showcased their âTop 10 Trends for the Seasonâ on their Instagram Stories and included a swipe link to lead users directly to the point of purchase for each item. If your audience is 10,000 or more, this may be reason enough to justify switching to a Company Profile, as this feature is not currently available for person accounts (or users under 10,000) .
Would Instagram’s Analytics Help You?
For many, being able to have specific information about their Instagram audience is valuable information. Currently, only company profiles can access these data points. While there is some third-party software available to provide information to any user, the ease of monitoring this regularly in the Instagram app is definitely a plus.
Users interested in gaining a close understanding of who their followers are, when they’re active on Instagram, and where they are located (to name a few details) should consider switching to Company Profiles. You can leverage this valuable information to optimize your content. For example, when our customers had important announcements to make through Instagram, we carefully considered what day of the week and what time their audience would be most active and likely to see that post, based on the insights provided by insights.
Is having a private account important to you?
For some, the ability to set their profile to private could be a problem for security reasons. If so, a personal account is the only way to activate it. Business Pages currently require your page to be public, so you may need to weigh the pros and cons of what matters most to you.
Do you need to link to multiple Facebook pages?
If you need to link your page to multiple Facebook accounts, you will need to be set up as a personal page. Since Instagram and Facebook are owned by the same company, Instagram requires you to connect your account to only one corresponding Facebook page in order to become a business account. If, for example, you manage a restaurant group with multiple Facebook pages for each of your restaurants, you wouldn’t be able to link to every Facebook page from your Instagram if you wanted a business account.
Are you interested in promoting an article?
If you have a media budget (even a modest one) and want to boost or promote one of your Instagram posts, you must be registered as a business account. Person accounts can promote goods, services, or any other type of advertising, but you won’t be able to control reach by boosting it. unless you change on a professional account.
Are you ready to invest in your page eventually?
While we can’t be completely certain, if Instagram is following in Facebook’s footsteps, it’s only a matter of time before business pages are forced to fund their posts in order for the content to be visible.
As you can see from the reasons listed above, there are currently dozens of benefits and reasons why having a business page could be your responsibility. That said, if you don’t treat your Instagram like a business that you are willing to invest in financially, you might want to consider that before you make the switch.