Chat with a business account on WhatsApp? Here’s what to keep in mind
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What this means is that texting a business on WhatsApp is not the same as chatting one-on-one with your friends and family. These messages will be visible to many more people in the company and may depend on another company to store, read, or respond to messages. Here’s what the notice will look like when you interact with a business account.
Businesses using Facebook hosting services
Some companies may use âhosting servicesâ from Facebook itself to manage communications on WhatsApp. These hosting services are used to manage discussions with customers, “answer questions and send useful information such as purchase receipts”. When you talk to a business on WhatsApp, they see what you are saying and might store those chats for internal review.
For example, if you purchase a product from the xyz website and the order alerts also appear on WhatsApp with delivery details etc. and the business uses Facebook’s hosting services, the data may be shared with the social network. WhatsApp also says information shared on corporate chats could later be used by the company for “its own marketing purposes, which may include advertising on Facebook.”
So you could tell a business about buying something from them, and later you might see an ad for the same thing on Facebook. Whatsapp says yes âClearly label conversations with businesses that choose to use Facebook’s hosting services. “
More e-commerce features
WhatsApp now offers features such as stores, where businesses can display their products directly in the app. It is a Facebook branded product and it started rolling out to the platform in December 2020.
WhatsApp specifies that if you “Choose to interact with stores, your shopping activity can be used to personalize your experience in the stores and the ads you see on Facebook and Instagram.” It will inform users of how their data is shared with Facebook if they choose to use the stores on the platform.
The Stores functionality is not enabled on all business accounts. Some are simple business accounts without the ability to purchase products directly from the messaging application. But as more and more businesses rely on WhatsApp to conduct their business, they will likely use such features.
Find a business
WhatsApp also states that users “can see an advertisement on Facebook with a button to send a message to a business using WhatsApp.” If WhatsApp is installed on his phone, he will be able to send a message to that company. Yes you interact with these ads, “Facebook may use this information to personalize the ads you see on the social network.”
So, how do you avoid work accounts on WhatsApp?
If you don’t want to talk to any business account on WhatsApp, you always have the option to block it directly in the app. Also, when you order products from websites, some may ask you if you want to get updates on WhatsApp. You can choose to say no to the option. For example, sites like MakeMyTrip, Nykaa, etc. send updates on flights or orders on WhatsApp. You can choose to say no to this particular option.